You should imagine yourselves as part of the company’s top management team or as a team of external consultants. Apply course concepts to analyze the firm’s negotiation strategies (both internal and external) and crisis management

You should imagine yourselves as part of the company’s top management team or as a team of external consultants. Apply course concepts to analyze the firm’s negotiation strategies (both internal and external) and crisis management practices. Identify key negotiation approaches, crisis response tactics, strengths, weaknesses, and challenges. Provide data-driven insights into how the organization has handled real-world negotiations (e.g., labor contracts, supplier deals, mergers/acquisitions, regulatory settlements) and crises (e.g., product recalls, reputational scandals, natural disasters, activist investor pressure, cybersecurity breaches, or public controversies). Recommend specific, actionable strategies to improve long-term effectiveness, stakeholder trust, employee engagement, organizational resilience, performance, and competitiveness.
Follow this exact structure (no deviations allowed):
I. Introduction
(Approximately 1–1.5 pages)

• Briefly introduce the assigned company, its industry, size, market position, and strategic
  importance.
• State the purpose of the paper and preview the major sections.
• Explain why effective negotiation and crisis management are critical to the company’s long-
  term success.
  II. Literature Review
  (Approximately 3–4 pages)
• Provide a comprehensive review of key theories and frameworks from negotiation and crisis
  management literature.
• Cite at least 10 scholarly, peer-reviewed sources (journal articles, books, or seminal works
  published in the last 20 years preferred).
• Core topics to cover (integrate all):
• Negotiation theories: Principled Negotiation (Fisher & Ury), BATNA/ZOPA, distributive vs.
  integrative bargaining, cultural/contextual influences on negotiation.
• Crisis management theories: Situational Crisis Communication Theory (SCCT – Coombs),
  Image Repair Theory (Benoit), Contingency Theory, Stakeholder Theory in crises.
• Intersection of negotiation and crisis: Crisis bargaining, hostage negotiation frameworks
  adapted to corporate settings, multi-party negotiations during crises.
• Synthesize the theories; do not simply summarize. Show how they provide a lens for analyzing
  real organizational behavior.
  III. Negotiation and Crisis Management Analysis of Your Organization
  (Approximately 4–5 pages – data-driven insights with NO citations in this section)
• Use only publicly available, verifiable data (10-K/10-Q filings, earnings calls, press releases,
  news coverage of specific events, annual reports, ESG/sustainability reports, court filings, etc.).
• Analyze at least two major negotiation examples and at least two major crisis events from the
  past 5–10 years (or the most relevant recent ones).
• For each example:
• Describe the context and stakeholders involved.
• Evaluate the negotiation or crisis response strategies used.
• Assess strengths and weaknesses using course concepts (without citing sources here).
• Discuss outcomes and measurable impacts (stock price reaction, reputation metrics, financial
  costs, employee retention, regulatory outcomes, etc.).
• Identify overarching patterns: communication during crises, negotiation styles with
  unions/labor, suppliers, regulators, investors, or activists.
• Highlight any recurring challenges (e.g., transparency issues, cultural barriers, leadership gaps).
  IV. Conclusion
  (Approximately 1–1.5 pages)
• Summarize key findings from the analysis.
• Provide specific, prioritized recommendations (3–5 actionable steps) that top management or
  the board should implement to strengthen negotiation capabilities and crisis preparedness.
• Discuss expected benefits for employee engagement, stakeholder relations, performance, and
  competitive advantage.
• End with a forward-looking statement on the company’s future resilience.
  V. References
• One reference page only (APA format unless your syllabus specifies otherwise).
• All 10+ sources from Section II must appear here.
• Do not include citations in Section III.
  Formatting & Submission Requirements
• Only main content (Sections I–IV) counts toward the 10-page minimum. Title page, table of
  contents, and appendices do not count.
• Standard formatting: double-spaced, 12-point Times New Roman or Calibri font, 1-inch
  margins, APA-style headings.
• Submit as a single PDF file via Moodle.
• Due date: [Insert your course due date here – e.g., August 16, 2026 at 23:59 EST]. Late
  submissions will follow the syllabus policy.
• Plagiarism or AI-generated content (including use of ChatGPT, Grok, Claude, etc.) will result
  in a score of ZERO and possible further academic penalties per university policy.
  Summation
  The final paper in your Negotiation and Crisis Management class requires a minimum 10-page,
  data-driven analysis of the publicly traded company specifically assigned to you on Moodle. You
  will act as a top management team member or external consultant, applying course theories to
  evaluate real negotiation and crisis handling, and deliver concrete recommendations for
  improvement.