SM9532 Strategic Frameworks and Cultural Contexts in International Management Assessment Brief 2026
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SM9532 Assessment Brief
| Module Code | SM9532 | Module Title | Strategic Frameworks and Cultural Contexts in International Management |
| Statement of task | Focusing on a company with some international presence, and assuming it is considering further international expansion, conduct a research-based strategic analysis. Refer to the guidance below for the specific tasks to be addressed. | ||
| Word Limit | The total word limit for this assessment is 3000 words. | ||
| Weighting | This assessment is worth 100% of the total marks available for this module. | ||
| Submission Time and Date | TBC | ||
| Submission of Assessment | This assessment should be submitted electronically, online via Turnitin. You will find a Turnitin link to submit your assessment on the module Blackboard site/eLP. It is your responsibility to ensure that your assessment is submitted by the submission deadline stated. Penalties apply for late submissions. | ||
| Provision of feedback | Written feedback will be provided on TBC. | ||
The module assessment comprises of an individual research-based assignment that represents 100% of the module mark.
You should write a 3000-word report covering the following tasks:
1) Applying the CAGE framework, compare the company’s home country with two potential host countries, each located on a different continent. Identify key similarities and differences across the CAGE dimensions, discuss their strategic implications for the company, and recommend one country for investment. (30 marks, 900 words maximum)
2) Using Porter’s National Diamond (PND) framework, evaluate the recommended country’s competitiveness focusing on the relevant industry and summarise the strategic implications of the PND analysis findings. (25 marks, 750 words maximum)
3) Based on the above analyses, identify which strategy from the AAA framework (Adaptation, Aggregation, or Arbitrage) should be initially adopted by the company to create value in the recommended host country, and justify your choice. Consider how this strategic focus might evolve over time as the firm continues to operate there. (25 marks, 750 words maximum)
4) Drawing on the above analyses and other relevant sources, briefly discuss three key cross-border challenges the company may face in operating in the recommended country. Provide strategic recommendations that could help the company address these challenges. (20 marks, 600 words maximum)
Assessment Guidance Session
Detailed assessment guidance will be provided in Week 6 lecture. The lecture will cover:
i) understanding the assessment tasks and how to select a suitable company
ii) how to identify relevant sources and conduct effective research
iii) the expected processes of analysis, critical evaluation, and identifying strategic implications
Iv) how to structure the written report and correctly reference sources
v) how the assessment will be graded against the rubric
You are reminded that recorded assessment guidance will be provided on the Blackboard/eLP site for this module after Week 6 lecture.
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