HTM303 Introduction to Marketing for Hospitality and Tourism (A/617/5599) Assignment Brief 2026
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HTM303 Assignment Brief
| Qualification | QUALIFI Level 3 Diploma in Hospitality and Tourism Management (603/4400/3) |
|---|---|
| Unit Code | HTM303 |
| Unit Title | Introduction to Marketing for Hospitality and Tourism |
| Unit Reference | A/617/5599 |
| Credits | 30 |
| TQT | 300 |
| GLH | 225 |
Assignment Aim
In this unit, learners will understand how a hospitality or tourism organisation is affected by the external factors within the market/s it operates. They will develop the skills to formulate a marketing mix that enables the organisation to compete effectively within the hospitality and tourism business.
Learning Outcomes and Assignment Criteria
| Learning Outcomes To achieve this unit a learner must be able to: |
Assessment Criteria Assessment of these outcomes demonstrates a learner can: |
| 1. Assess how a hospitality or tourism organisation is affected by the challenges of its external environment. | 1.1 Examine the environmental factors that influence the market/s in which a hospitality or tourism organisation operates.
1.2 Examine a hospitality or tourism organisation’s global competitive environment. |
| 2. Contribute to the development of a marketing mix for a hospitality or tourism organisation. | 2.1 Explain the elements and interrelationship of the service marketing mix (7p’s) in the hospitality or tourism industry.
2.2 Evaluate the effectiveness of a hospitality or tourism organisation’s marketing activity. 2.3 Present marketing information in a professional format. |
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