Cotton On: COM203 Pitching: What Actually Works for Your Assignment

COM203 Assignment 3 Brief

Overview

Having the confidence and skills to win new clients is crucial to growing a consultancy or freelancing business.

Successfully pitching for new business relies on you understanding your brand, knowing your target client and communicating how your services can help them solve challenges and embrace opportunities.

You must also demonstrate that your values are aligned, and your working style represents a good fit for their business.

Objective

This assignment aims to enhance your research and strategic communication skills by pitching your consulting or freelancing business to a prospective client.

You will learn how to take the knowledge of branding and business development you have gained from this unit and apply it to developing an engaging and creative client pitch.

Task Background (Hypothetical Scenario)

Cotton On is an international clothing brand founded in Australia in the 1980s, reaching Singapore in

2007 and establishing its Asian headquarters here in 2014. The company’s philanthropic arm, Cotton On Foundation, supports education, mental health and environmental projects internationally, and includes Singapore and South-East Asia-based initiatives such as the Green Cities project. They want to highlight these positive projects to the Singapore market through a launch party in late 2026, which will show the results of projects to date and present a celebratory T-shirt range that will be sold in their stores, with all profits going back to the foundation.

In line with their commitment to ethical sourcing, diversity and inclusion, and giving back to community, Cotton On plans to work with a pool of local freelancers and consultants for this campaign. They are seeking support in areas such as content creation, social media and digital marketing, IT management and cybersecurity, community outreach, sustainability education, staff training/ counselling, launch event management and more.

As a well-known multinational company with high visibility, Cotton On expects many applications. To streamline the process, they have asked interested consultants and freelancers to submit a 2 to 3-minute video accompanied by a 500-word supporting document.

Your Task

Create a 2 to 3-minute video which showcases what you can bring to the table for Cotton On’s project.

Your video should give Cotton On’s recruitment team an understanding of:

• Your services
• Your brand values
• Your brand personality
• Your brand promise
• Why you are a good fit for Cotton On
• What differentiates you from your competition

You will also need to create a supporting document of 500 words which provides more insight into to your business and how you would deliver on your brand promise if chosen to work on the project.

Important Note: we must be able to identify you in the video; therefore, your face must be shown on the video recording. Think of it like a presentation you would in class but recorded. You can be as creative as you would like e.g. use slides, backgrounds etc, but you must also include yourself in the video. The objective of this piece is to showcase you – the freelancer/consultant – and your brand personality, values, promise, services and to tell why you are a good fit for the client.

Recommended Task Approach:

1. Create a brand overview

2. Research Cotton On (the business and the brand).

3. Identify what you believe will be most important to Cotton On in terms of the people it takes on how your values align.

3. Brainstorm the strategic and creative elements you will incorporate into your video.

4. Create a script for your video.

5. Rehearse your video presentation.

6. Record your video presentation.

7. Write a 500-word supporting document that covers aspects you couldn’t include in the video presentation (but would like Cotton On to know) and articulates how you will deliver on your brand promise.

Suggested Structure For The 500-Word Supporting Document:

Introduction to your business and the services you offer (100 words).

Overview of what you can bring to the table for Cotton On in terms of knowledge, experience, skills and professionalism and your hourly rate (250 words).

Reflection on how your values align with Cotton On (150 words).

How It Is Assessed

You will be assessed on these key criteria which carry equal weighting.

• Clearly addresses the task and demonstrates an understanding of the objective of the piece.
• Evidence of relevant and adequate background research and preparation.
• Level of strategy and creativity represented in the client video pitch.
• Well written 500-word supporting document that has been carefully edited and professionally presented.
• Evidence of understanding the role a business brand plays in attracting new business.

Note: If you are struggling to make your business fit with this brief, please consult your tutor/UC for help ASAP. They will either help you use your business with this client, or suggest an alternative client – any use of an alternative client must be confirmed with your tutor/lecturer.

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